Jesmar

Also known as: 
Jesmar, S.A.
Years
From: 
1946
Still in Business?: 
No
To: 
2005
Address: 
AC
Spain
About the company: 

Jesmar was known for its baby dolls, including realistic newborns, as well as a variety of other play dolls that were made in Spain. In the 1980s, Jesmar made Cabage Patch dolls for the European market. They filed for bankruptcy in 2001, citing Chinese competition, and went out of business in 2005 after failing to work out a deal with a buyer.

From the (now defunct) company website:

JESMAR, S.A., is a company dedicated to the manufacture of dolls, whose brand is formed by the union of the first syllables of the names of its founders: Jesus and Mary. Founded in 1946 by the parents of the current owners and transformed into a Public Limited Company in 1982, with a capital stock of 138 million pesetas, without any participation of foreign capital, being its CEO Mr. José Luis Juan Pérez. Leading company in the doll sector, both in technology and in size with more than 40,000 square meters dedicated to the doll, with a number of employees around 250, who manufacture more than two and a half million dolls each year ( 50% export), having more than 300 products in the catalog.

JESMAR brings to the market a wide collection of dolls, high quality, great design, originality and technology, being a prestigious company in the manufacture of mechanical dolls that mimic the different human physiological functions (speak, sing, walk, take the bottle etc. .)

JESMAR also offers an extensive collection of articles of clear early childhood pedagogical nature and approach to nature (collection of nursery and outdoor items: slides, blackboards, construction games, etc.). Our product is positioned in the market as of medium and high quality and an optimal price quality ratio.

JESMAR, S.A., es una empresa dedicada a la fabricación principalmente de muñecas, cuya marca está formada por la unión de las primeras sílabas de los nombres de sus fundadores: Jesús y María. Fundada en 1946 por los padres de los actuales propietarios y transformada en Sociedad Anónima en 1982, con un capital social de 138 millones de pesetas, sin ninguna participación de capital extranjero, siendo su consejero delegado D. José Luis Juan Pérez. Empresa puntera en el sector de la muñeca, tanto en tecnología como en tamaño con más de 40.000 metros cuadrados dedicados a la muñeca, con un número de empleados en torno a los 250, que fabrican más de dos millones y medio de muñecas cada año (50% exportación), disponiendo de más de 300 productos en catálogo.

JESMAR aporta al mercado una amplia colección de muñecas, de elevada calidad, de gran diseño, originalidad y tecnología, siendo una empresa prestigiosa en la fabricación de muñecas mecánicas que imitan las diferentes funciones fisiológicas humanas (hablan, cantan, caminan, toman el biberón etc.)

JESMAR también ofrece una extensa colección de artículos de claro carácter pedagógico de primera infancia y de acercamiento a la naturaleza (colección de artículos de guardería y de exteriores: toboganes, pizarras, juegos de construcción etc.). Nuestro producto está posicionado en el mercado como de media y alta calidad y de una relación calidad precio óptima.

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