What a Doll!

Year of introduction: 
About the brand: 

What a Doll! are made for Kmart by Madame Alexander.  As with the Journey Girls, these dolls are updated annually and have a variety of clothing and accessories too. 

There are three dolls in the What a Doll! line up.  Each has a mini description.  It is fairly common for these dolls to be listed by their hair and eye color instead of their names.  The above photo with names is from the 2010 line up.  A Holiday version of Jessica was also available in 2014.

Dollie & Me took the line over but retained the name sometime between 2013-2015. It was not uncommon to see Dollie & Me matching outfits for girl and doll with tags for What a Doll! during this time.

18.00 in
Doll types: 
Play dolls
18 inch vinyl play dolls
Primary material: 
Hair type: 
Doll ages: 
Child dolls
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