Toys R Us
From the ToysRUs.com About Us page:
With more than 60 years in the business and nearly 600 store locations in the United States, Toys“R”Us® is known as THE toy authority for generations of parents and kids alike. Founded in 1948 by Charles Lazarus, Toys“R”Us revolutionized the principle of quality, value and selection under one roof. Featuring its iconic mascot Geoffrey® the Giraffe, who was introduced in February 1960, along with its catchy jingle “I Don’t Want to Grow Up, I’m A Toys“R”Us Kid®,” Toys“R”Us is one of the most recognized and beloved brands in the world.
They make several exclusive brands including a few doll lines, often under the Geoffrey, Inc. label. (Most of the exclusive brand dolls, like Journey Girls, will have "Geoffrey, Inc." incised on the back of the neck.)