Tonner Toys

Slogan: 
Play... pure & simple.
Years
From: 
2011
Still in Business?: 
Yes
Sales channels: 
Direct to customer - website
Company owned store(s)
About the company: 

 

Tonner Toys is the brainchild of the Fashion Doll icon Robert Tonner and creative designer Jason Reilley. Their aim is to bring high-end collector quality to the child, the young enthusiast and the mass market toy world.

From the Tonner Blog:

Hatched inside the offices of Tonner Doll Company, Tonner Toys is the brainchild of Robert Tonner, Jack Kralik, Jason Reilley, and a silent partner. The four are coordinating their efforts with boundless enthusiasm to make a splash into the mass-market world of toys with their premiere of the LittleMissMatched doll line.

Tonner Toy’s Lead Product Creator, Jason Reilley, said that he immediately wanted to work with LittleMissMatched when Tonner Toys was first established in 2009. “I was inspired by their freedom of expression, and the whimsical nature of their products,” said Reilley. “Also, I love their socks,” he laughs.

Robert then sculpted the head and face of what became LittleMissMatched, and the rest is history.

What makes Tonner Toys special and unique from most other toy companies on the planet is our design-oriented standards. In other words, because we are more design focused, as opposed to marketing focused, we believe that makes for a superior product, both in design and quality.

 

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